How to Choose the Right Flyer Paper
A practical guide to choosing paper weight, finish and size for flyers that get read and kept.
Choosing the right flyer paper makes the difference between a leaflet that gets binned and one that sticks around. Here's what we recommend at Minuteman Press Ipswich.
For more background on paper weights and pricing, see our GSM paper weight guide and the flyer printing cost guide.
Paper weight at a glance
| Weight | Feel | Best for |
|---|---|---|
| 130gsm | Light, flexible | Handouts, door drops, large runs |
| 170gsm | Firm, premium feel | Menus, event flyers |
| 250gsm+ | Card-like | Postcards, invitations |
Finish options
- Silk — soft sheen, great for photos, easy to read.
- Gloss — vibrant colours, best for photography.
- Uncoated — writable, natural feel.
FAQs
What size should my flyer be?
A5 is the UK standard — big enough to read, small enough to carry. A6 works well for door drops, A4 for detailed menus or event programmes.
Can I print double sided?
Yes, and we recommend it. Double sided printing costs only slightly more and doubles the space you have to sell.
How quickly can I get flyers?
Same day delivery when you order before 1pm. WhatsApp your artwork and we'll confirm turnaround.
Last updated: 20 July 2026